A New Look for Instagram

Instagram : Discovering — and telling — stories from around the world.

You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. 

A New Look
Today we're introducing a new look. You'll see an updated app icon for Instagram. Inspired by the previous one, the new icon represents a simpler camera and the rainbow lives on in gradient form.


Simplified App Design
You'll also see improvements to how the app looks on the inside. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

Watch the Video
Our updated look reflects how vibrant and diverse your storytelling has become.

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